TAIB Advisory
May 2026 – Present
Dubai · Abu Dhabi
Founder & Managing Director
Senior strategy and commercial advisory on growth, market expansion, go-to-market, commercial performance and leadership.
Bio
Tarek Ibrahim.
Dubai-based strategy and commercial leader with 10+ years across Strategy&, Porsche and Mercedes-Benz — growth strategy, pricing, go-to-market, partnerships and full P&L responsibility across the GCC, India, Africa and Europe.
Strategy consulting multi-market commercial leadership P&L ownership
01 / Career
Over a decade of strategy and commercial decisions across four regions.
Porsche Middle East & Africa
May 2024 – Mar 2026
Dubai
Head of Region — India
Full commercial and P&L responsibility across sales, after-sales, pricing, marketing and network development for Porsche in India; led market growth strategy, go-to-market models, planning and HQ / investor alignment.
Mercedes-Benz Cars Middle East
Apr 2021 – Apr 2024
Dubai
Head of Top-End Portfolio (AMG · Maybach · G-Class)
Owned sales and profitability across 15+ markets in the Middle East, Africa and Europe; led partnerships, customer programmes and regional transformation.
Mercedes-Benz Cars Middle East
Aug 2019 – Mar 2021
Dubai
Regional Market Manager — Sales & Marketing
Responsibility over all commercial operations and target achievements in key regional markets, managing partner performance, digitalization, CRM and business analytics.
Mercedes-Benz Cars Middle East
May 2017 – Jul 2019
Dubai
Product & Pricing Senior Executive
Led product, pricing and go-to-market strategy for the SUV portfolio across the Middle East region; orchestrated iconic flagship launches and segment growth.
Strategy& (formerly Booz & Company)
Mar 2015 – Apr 2017
Dubai
Management Consultant
Strategy and commercial engagements across the UAE, Saudi Arabia, Qatar and Oman spanning consumer, industrial, logistics, aviation, public sector, energy and technology.
Next step
Want the judgment behind that applied to your business?
A short, direct conversation to understand the situation, the decision and whether TAIB can add value.
Thirty minutes. No pitch deck. No obligation.