TAIB Advisory Start a conversation
Start a conversation

Sectors

Where I focus, and why it matters.

Seven sectors where existing experience and perspective are most directly relevant — shaped by commercial leadership across the GCC, India, Africa and Europe rather than by a coverage map.

01 / Smart & Sustainable Mobility

Commercial strategy for new mobility models

Commercial strategy for businesses navigating new mobility models, electrification, customer propositions, partnerships and market scale.

  • Market growth & go-to-market
  • Partnerships & ecosystem strategy
  • Customer, pricing & commercial model
Traffic streaming through a city at sunset, headlights and tail lights drawn out by a long exposure

02 / Travel, Tourism & Aviation

Growth where demand crosses borders

Growth, market expansion and commercial strategy in industries shaped by international demand, partners and network economics.

  • Market entry & expansion
  • Network & partner economics
  • Demand and customer proposition
A widebody airliner parked at an airport gate, jet bridge and catering vehicles alongside

03 / Sports, Media & Entertainment

Where brand, audience and partnership create value

Commercial strategy at the intersection of sport, brands, audiences and partnerships. Motorsport is where much of this experience comes together — from premium automotive brands and commercial partnerships to customer experiences and multi-market growth.

  • Motorsport & premium automotive ecosystems
  • Commercial partnerships & sponsorship
  • Growth, market expansion & new business models
The opening lap of a Formula 1 race at Yas Marina Circuit, Abu Dhabi, the field streaming down the main straight

04 / Consumer, Brands & Distribution

Positioning, channel and the route to customer

Growth, pricing, customer propositions, channel strategy and partner / distributor performance.

  • Positioning, pricing & value proposition
  • Channel & distributor strategy
  • Customer segmentation & growth
The interior of a luxury retail mall, escalators running between floors of brand storefronts

05 / Supply Chain & Logistics

Where operating performance meets customer value

Commercial strategy, transformation and growth in complex networks where operating performance and customer value are closely linked.

  • Commercial model & pricing
  • Network performance & transformation
  • Customer value & retention
Ship-to-shore cranes working a container vessel at a port terminal

06 / Technology, Innovation & AI

Turning a strong technology proposition into a market position

Market strategy, GTM, partnerships and durable commercial value for technology and innovation businesses.

  • Market strategy & go-to-market
  • Partnerships & route to market
  • Commercial model & monetization
Rows of blade servers in a data center rack, lit blue

07 / Government, Public Sector & Institutions

Achieving commercial clarity across public, private and institutional stakeholders

Strategy, transformation, market analysis and commercial questions where multiple stakeholders and public priorities shape outcomes.

  • Market & sector analysis
  • Strategy & transformation
  • Stakeholder & partner alignment
The shaded walkways and Al Wasl dome at the Expo site in Dubai

Next step

Not sure where you fit?

Tell me the situation. I’ll map the route.

Start a conversation

Thirty minutes. No pitch deck. No obligation.