Senior from start to finish
The person who frames the problem works it through. No leverage pyramid between client and advisor.
Senior strategy & commercial advisory
Strategy that moves your business forward — sustainably.
Independent strategic and commercial advisory for growth, market expansion, performance and transformation — combining Strategy& consulting discipline with hands-on senior commercial P&L leadership at Mercedes-Benz and Porsche.
01 / The Philosophy
True growth you achieve, not growth you borrow.
Almost any number can be moved by quarter-end. Discount harder, load the channel, defer the investment — the report reads the same. The cost simply arrives later.
So every recommendation has to answer two questions, not one: what it does to this year, and what it leaves you holding next year. Pricing that survives the promotion. A partner who can still serve the market when it doubles. Commercial capability that stays after key personnel leave.
02 / The Foundation
Founded in strategy, commercial ownership and
multi-market experience.
Built through strategy consulting, hands-on commercial leadership at top-tier MNCs and full P&L responsibility — across different markets and industries.
10+
Years
Strategy & commercial leadership
15+
Markets
Europe · Middle East · Africa · India
P&L
Responsibility
Growth · sales · profitability
Cross-industry
Focus
Applying deep strategy & commercial expertise
Strategy& Mercedes-Benz Porsche
03 / Why TAIB
What you can trust.
No empty promises you have to take on faith. Clear commitments that hold on every engagement — and that you can hold me to.
Evidence before opinion
Separate facts, assumptions and judgment. The answer should survive challenge.
Commercial reality over cosmetic fixes
The goal is not to improve today’s number at the expense of tomorrow’s economics, customer position or organizational capacity.
04 / Founder’s note
A founder’s note
“True success is rarely about simply doing more. It’s about knowing what matters, staying focused on that, and having the discipline to make the right decisions even when the easier ones are more tempting.”
Tarek Ibrahim · Founder, TAIB Advisory
05 / The founder
Tarek Ibrahim.
Tarek Ibrahim is a Dubai-based strategy and commercial leader with 10+ years across Strategy&, Porsche and Mercedes-Benz. He has led growth strategy, pricing, go-to-market, partnerships and full P&L responsibilities across the GCC, India, Africa and Europe.
Strategy consulting multi-market commercial leadership P&L ownership
Next step
Considering a decision that shapes the next few years?
A short, direct conversation to understand the situation, the decision and whether TAIB can add value.
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